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About Ivory Gem


Launched in 2014, Ivory Gem Boutique is a women’s apparel and accessories shop, based just outside of beautiful Boise, Idaho. We aim to provide cute, functional pieces for all types of women; wives, students, mothers, juniors, businesswomen, and everything in between! We work tirelessly to find unique pieces that will have you standing out in the crowd, as well as those classics that simply never go out of style. We only sell what we would wear, and that means carrying items that are stylish, AND comfortable!

Ivory Gem Boutique was started by Rebecca Davidson, a mother of four, who had a passion for fashion and wanted to make it a major part of her life! Her favorite things include Coke (not Diet!) with chewy ice, Netflix, and any type of french fries. You can get to know her every Monday at 7 pm MST during our Facebook Live Sales! Recently her husband Jason joined in on the fun and now he works full time alongside her, and together they juggle balancing daily life with four (busy) kids, and the ups and downs of being small business owners! 

Shalee Murray is our warehouse manager and has been with Ivory Gem since the very beginning. She is a busy mom of five kids, and when she’s not busy at the warehouse you can most likely find her working out, reading, or at a kids soccer/wrestling/basketball/baseball practice (depending on what day of the week it is!) You can always win her over with a cinnamon roll from Cinnaholic and a Diet Mountain Dew. 

Holly Vasso is Ivory Gem’s photographer. Every amazing photo featured on our website was taken by her (and we love her for it!) She’s a busy mom of four kids, and hobbies include cooking healthy and ethnic foods, playing the piano, hiking, traveling and she can never resist a good podcast!